Y&R was presenting to client and wanted to find an interesting way of showing the process of advertising. In a simple way, without being condescending, that could benefit both sides. It also had to be a clever way of gettting the two companies integrated.

Y&R asked for me to come up with a new and interesting way to present new employees with the induction manual. It had to be fun and captivating for advertising people yet it had to have all the legal + corporate information.